Wednesday, August 11, 2010

Puja Arya at Wills Lifestyle India Fashion Week 2010

Puja Arya's Flashbac

Her collection was true to the whims of a girl from the urban jungle, chic yet playful, nostalgic, focusing on silhouettes from the 50s & 60s with bested jackets, sequined bolero, the ever favorite mini skirt and belted dresses. In Arya's signature style, the emphasis was on the waist, puff short dresses and saris.

The ensuing ensembles were in handcrafted silk, satins, silk chiffon, silk crepe, silk chanderi and mulmul. She gave keen attention to the detailing and surface treatment with the use of pleating, Indian gota patch work and sequined flower motifs. The artistic masterful hand block prints moved from graphic geometrics to geometric flower motifs. The colour palette ranged from the stark cityscape black and white, checks, to mulled sunny yellows, effervescent greys, breezy lilacs complimented by scrumptious aubergine culminating in a lipstick pink.

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