Friday, August 13, 2010

Nida Mahmood at Wills Lifestyle India Fashion Week 2010

Nida Mahmood's Gritty Vibrant 'Sadak Chhaap'

Nida Mahmmood showcased her WIFW NW 2010 collection 'Sadak Chhaap' where the essence comes from the gritty vibrant alleys of India. The range took elements from scraps and products sold on the Indian streets. It gave a feel of the delightful amalgamation of colours, music and kitsch. The colour palette ranged from beige shades to dirty muddy camel hues, stark reds, electric blue to tangerine and indigo purple, gold, copper, acid green and some fuschias with warm yellow and shades of grey.

The collection flowed with georgettes, crepes, nets, silks for fluidity and feminity, while some thick cottons and leather lent structure to the garments. The accessories and head gears were bright and colourful, adding to flamboyance and cheerfulness of the theme. They were loud and showy, accessorised with local plastic toys, ping pong balls, plastic masks of Goddesses, chips packets, slogans from local hoardings, metallic shiny mesh, recycled masala packets to name a few.

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