Wednesday, August 11, 2010

Ashima Singh at Wills Lifestyle India Fashion Week 2010

Ashii by Ashima Singh

Ashima Singh's collection at WIFW A/W 2010 drew inspiration from Madhubani and Mithla paintings of Bihar. Ashima is known for uniting various techniques from India's rich heritage and incorporating traditional trends into modern fashion. For mounting this collection, she had worked with the artisans, built on their traditional skills and created contemporary hues and designs. It was a nice amalgamation of Western ensembles with the traditional art form of Madhubani.

The colour palette dealt with an ivory base hand painted with colours like green, orange, pale yellow, brown and blue. She used fabrics like raw silk, matkas and cotton. The silhouettes were very Western with detailing of ethnic, traditional Indian art form which made it very progressive. Design elements included puffed sleeves, sharp cuts, Western jackets and drapes. Even the footwear had a touch of Madhubani motifs with detailed black outlines. Handcrafted tassels had their own charm which were placed on various areas like shoulder, empire line and waistline.

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